Eight Greens
Going Green is not just for large companies: it can increase their profits, too!
The world of big business in the daily headlines for the "green" after discovering what is good for the planet is also good for business.
IBM recently announced "Project Big Green" initiative U.S. $ 1 billion to reduce energy consumption by offering new lines of energy efficient products.
Wal-Mart is the addition of energy Solar more than 20 stores.
PepsiCo is buying renewable energy certificates to offset their carbon footprint. Even the big banks and companies energy are required by the shareholders to prove that they are also going green.
Not only the largest companies that are attracting new customers and our shareholders and make huge profits by being "green." Small businesses are increasingly echoed in the benefits by adopting strategies incredibly cheap value to their products, services and brand.
Consider these examples of innovation:
– Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (new customers), promoting efforts to reduce waste production of its small business and take other measures environmental. In turn, received positive publicity from the press reception. "What is the budget for public relations? Are our relations budget public, "he told the Albuquerque Tribune about" going green "in the market for your business.
– In Florida, Natalie Kelly formed Cleaning Home Therapy Services, which uses only nontoxic, All Natural products to clean your house cleaning business. Aromatherapy candles she sold her house, she told the St. Petersburg Times, but now uses a mixture of baking soda to freshen carpets aromatherapy.
This is what you can do:
– Two ways Low cost small business or individual entrepreneur can be green is to change the light bulbs high efficiency light bulbs and use biodegradable cleaning products.
– Once done, tell your customers and the media these simple ways to go green. You have all won instant credibility as a green company and as a resource for media simple, effective ways to "go green."
– Many communities online and offline are forming networks to exchange ideas for home energy economics and business. Network form its own power, the incorporation of neighborhood businesses host another chance to prove they are going green, too. The most that for you is that you just set you and your company as a leader in the environmental community.
– Copy what the New York Times called "phase 2" of the corporate response to global warming. Associated with an environmental group. Travelocity invites customers to give an additional $ 10 to $ 40, which goes to the Conservation Fund to plant trees to offset carbon used by a client to travel. Whole Foods customers they buy a $ 5 "wind power" goes to renewable energy choice for wind parks. What environmental group local can unite to promote your website (and vice versa) to set aside one day a percentage of the proceeds will go to that organization or make your brochures in your business?
– Enjoy hands free information readily available in the documents of your business or make available in his office. For example, create a one page brochure head to encourage customers to calculate their own carbon footprint http://multimedia.wri.org/safeclimate_calculator.cfm visiting.
– Go beyond green! Attend a "Green" will take place in your community or region, and promote their presence. (Go to Google.com and "conference" type "Green" and your area to find out when and where they are scheduled.) Write a "green" article on simple ways to "green" and submission to any of the dozens of "green" websites and blogs that invite reader contributions. It is a great way to market their ideas chip and your business!
About the Author
Tushar Mathur We are all About Green at : Talking About Green and selling green products at : Buy Green
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